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CORPORATE BRANDING

Corporate identity of Kowloon-Canton Railway Corporation exposed  in particularly broad range of media. Thus systematic and well organised planning is most essential in order to produce the manual. Indeed it is the factor to make the project success. 

WORK/PORTFOLIO

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Kowloon-Canton Railway Corporation The Maitreya Project Cocaf lvoire

The Maitreya Project Kowloon-Canton Railway Corporation Cocaf lvoire

How to strengthen the corporate identity based on the well developed Maitreya logo is my responsibility. Experience gained from the KCRC corporate Identity project helps me handle corporate identity project smoother and more independent

The Maitreya Project Kowloon-Canton Railway Corporation Cocaf lvoire

CORPORATE BRANDING

CORPORATE BRANDING

Being a brand-new coco bean sourcing agent, Cocaf lvoire strongly requests that the logo should clearly indicate which kind of business they conduct. That was how the coco bean been the core of the logo. The ellipse around it is a pair of “C” reflecting each other — which means they always stand on their client-side. Whilst, yellow and brown are undoubtedly the best colours for coco beans.

Cocaf lvoire Kowloon-Canton Railway Corporation The Maitreya Project

Being a brand-new coco bean sourcing agent, Cocaf lvoire strongly requests that the logo should clearly indicate which kind of business they conduct. That was how the coco bean been the core of the logo. The ellipse around it is a pair of “C” reflecting each other — which means they always stand on their client-side. Whilst, yellow and brown are undoubtedly the best colours for coco beans.

LOGO DESIGN

BRANDING CAMPAIGN

 

CORPORATE LITERATURE

PHOTOGRAPHY

RETAIL BRANDING

WORK / PORTFOLIO

EXPERIENTIAL DESIGN

MOTION GRAPHIC

EMAIL MARKETING

CORPORATE BRANDING

WEB DESIGN & UI / UX

CONTACT

Annual Report 2016 – 2017 for Hong Kong Design Centre

Minimal graphic style was applied in order to carry out the theme ”Confluence” which was advised by the board of directors. Being a corporate literature, it match its persisted brand image as well. The content pages were worked along with the style applied on the cover, with well organised editorial in order to introduce the “Four Pillars”, which are the core value and principles of the organisation.

CORPORATE LITERATURE

Minimal graphic style was applied in order to carry out the theme ”Confluence” which was advised by the board of directors. Being a corporate literature, it match its persisted brand image as well. The content pages were worked along with the style applied on the cover, with well organised editorial in order to introduce the “Four Pillars”, which are the core value and principles of the organisation.

Annual Report 2016 – 2017 for Hong Kong Design Centre

The core form where contained the BODW 2017 wordings was developed based on the national flag of Italy, which was the partner country of year 2017. The Italy colours were revamped to much vivid in order to build up a kind of contemporary impact, but it was still distinguishable. Azure used as the background colour is widely used for Italian natioanl sport teams and well-known. According to the tagline “Italy Makes a Difference”, the graphic visual was developed in the way of contrast to interpret such message. A pair of ribbon like stripes are extended in curve and spread direction from the core form (Italy national flag part), which is relatively formal, regular and aligned.

BRANDING CAMPAIGN

Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 Guinness HKTDC X HKDC Fashion Workshop

BRANDING CAMPAIGN

The core form where contained the BODW 2017 wordings was developed based on the national flag of Italy, which was the partner country of year 2017. The Italy colours were revamped to much vivid in order to build up a kind of contemporary impact, but it was still distinguishable. Azure used as the background colour is widely used for Italian natioanl sport teams and well-known. According to the tagline “Italy Makes a Difference”, the graphic visual was developed in the way of contrast to interpret such message. A pair of ribbon like stripes are extended in curve and spread direction from the core form (Italy national flag part), which is relatively formal, regular and aligned.

Box in the box — a concept which came from childhood. Have you received a gift like this? There are three different kinds of souvenirs from purchasing Genie 828. Since only retailers know what they are, question marks with different colours are used to differentiate it. To make the promotion campaign impressive, funny and interesting packaging for those “unattractive” souvenirs should be a good idea by this way.

Packaging of the Souvenirs of Philips Genie 828 Business of Design Week 2017 Guinness HKTDC X HKDC Fashion Workshop

Box in the box — a concept which came from childhood. Have you received a gift like this? There are three different kinds of souvenirs from purchasing Genie 828. Since only retailers know what they are, question marks with different colours are used to differentiate it. To make the promotion campaign impressive, funny and interesting packaging for those “unattractive” souvenirs should be a good idea by this way.

BRANDING CAMPAIGN

The Guiness marketing campaign is a good example for handling project with very limited budget and resources. Black and red, which were its identity colours, been the main colour scheme of the whole design. Regarding to the poster, the sexual visual concept was still kept as the same as old design, which was requested by the client. Nevertheless, an image which manifests “beauty but not obscene” was chosen, which was completely improve the brand positioning, as it used to be an “obscene only” image. Actually there were many high quality images used for the leaflet before. Emphasising those images not only maximise the quality of the design but also make the leaflet impressive.

Guinness Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 HKTDC X HKDC Fashion Workshop

The Guiness marketing campaign is a good example for handling project with very limited budget and resources. Black and red, which were its identity colours, been the main colour scheme of the whole design. Regarding to the poster, the sexual visual concept was still kept as the same as old design, which was requested by the client. Nevertheless, an image which manifests “beauty but not obscene” was chosen, which was completely improve the brand positioning, as it used to be an “obscene only” image. Actually there were many high quality images used for the leaflet before. Emphasising those images not only maximise the quality of the design but also make the leaflet impressive.

Guinness Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 HKTDC X HKDC Fashion Workshop

HKTDC X HKDC Fashion Workshop Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 Guinness

HKTDC x HKDC Fashion Workshop is the associate programme of HKTDC’s renowned fashion event “Centrestage”. The visual was developed based on the sector graphic, as well as the colour scheme, which are based on the core visual element of Centrestage. With the close-up shot of products from the workshop moderators, it make the visual a very clear message to target audiences, in order to attract and thus raise the participation of the workshop.

HKTDC x HKDC Fashion Workshop is the associate programme of HKTDC’s renowned fashion event “Centrestage”. The visual was developed based on the sector graphic, as well as the colour scheme, which are based on the core visual element of Centrestage. With the close-up shot of products from the workshop moderators, it make the visual a very clear message to target audiences, in order to attract and thus raise the participation of the workshop.

Art de Vivre Public Relation Hang Chang Department Store The Award of Service Industry

A steady but dynamic image can enhance this qualified public relation firm serving blue clip clients to be even more outstanding in their industry. Strong dark green line produces the sense of steadiness while the curve indicates its dynamics. Assist to break through their clients’ business is always a feature that a public relation firm should have. A line with different colour breaks through the whole structure is well defined such principle. With the close-up shot of products from the workshop moderators, it make the visual a very clear message to target audiences, in order to attract and thus raise the participation of the workshop.

LOGO

Art de Vivre Public Relation Hang Chang Department Store The Award of Service Industry

A steady but dynamic image can enhance this qualified public relation firm serving blue clip clients to be even more outstanding in their industry. Strong dark green line produces the sense of steadiness while the curve indicates its dynamics. Assist to break through their clients’ business is always a feature that a public relation firm should have. A line with different colour breaks through the whole structure is well defined such principle.

Hang Chang Department Store Art de Vivre Public Relation The Award of Service Industry

Researching and completely understanding client’s business is essential to the logo design project for the well established department store in China. Hang Chang is decorated itself as a old-Shanghai style department store and is a landmark in the town it locates. Thus, a “graphical Hang Chang tower” is playing the role of core within the logo. The drawing style and colour scheme refers to print materials produced in old Shanghai in the early 20th century in order to echo with its brand image.

Hang Chang Department Store Art de Vivre Public Relation The Award of Service Industry

Researching and completely understanding client’s business is essential to the logo design project for the well established department store in China. Hang Chang is decorated itself as a old-Shanghai style department store and is a landmark in the town it locates. Thus, a “graphical Hang Chang tower” is playing the role of core within the logo. The drawing style and colour scheme refers to print materials produced in old Shanghai in the early 20th century in order to echo with its brand image.

Emphasizing the attitude of Hong Kong’s service industry is the aim of the logo design competition. In recognition that Hong Kong is deeply influenced by Chinese culture, a Chinese character was used to develop the symbol. “誠” used as the designated character because it means polite, sincere and honest. These are the most important element for best service. Whilst, the red curve in the centre was obtained from the posture of making a bow, which indicate the attitude of “serve”.

The Award of Service Industry Art de Vivre Public Relation Hang Chang Department Store

Emphasizing the attitude of Hong Kong’s service industry is the aim of the logo design competition. In recognition that Hong Kong is deeply influenced by Chinese culture, a Chinese character was used to develop the symbol. “誠” used as the designated character because it means polite, sincere and honest. These are the most important element for best service. Whilst, the red curve in the centre was obtained from the posture of making a bow, which indicate the attitude of “serve”.

The Award of Service Industry Art de Vivre Public Relation Hang Chang Department Store

LOGO

WEB & UI / UX

Portfolio Website

Web is a indispensable and efficient media in nowadays digital age. Graphic design keeps playing its role to enhance web content be much impressive and expressive, as well as maximising readability. I am new to the web design stage but I deeply know how to execute my skill in order to make a web site incredible. Taste my portfolio web site which is created from scratch starting from layout design to animation and overall composing, even on publishing and domain registration.

WEB & UI / UX

Web is a indispensable and efficient media in nowadays digital age. Graphic design keeps playing its role to enhance web content be much impressive and expressive, as well as maximising readability. I am new to the web design stage but I deeply know how to execute my skill in order to make a web site incredible. Taste my portfolio web site which is created from scratch starting from layout design to animation and overall composing, even on publishing and domain registration.

dmatters is the revamping of the traditional printed newsletter “d News”. In order to both raise publicity and save cost, it was transit into eDM. It was also an opportunity to promote the brand of HKDC by renaming and redesign the template. As it is transit into online platform, in which mobile device users are the main sector, the design tempalte was worked largely based on mobile user experience. It is a significant portfolio that applied graphic design skill on UX / UI field.

dmatters

EMAIL MARKETING

EMAIL MARKETING

dmatters is the revamping of the traditional printed newsletter “d News”. In order to both raise publicity and save cost, it was transit into eDM. It was also an opportunity to promote the brand of HKDC by renaming and redesign the template. As it is transit into online platform, in which mobile device users are the main sector, the design tempalte was worked largely based on mobile user experience. It is a significant portfolio that applied graphic design skill on UX / UI field.

Motion graphic for the Hong Kong Watch & Clock Fair 2015 is part of the highlight of its installation and design. Regarding to the design concept behind, please click here for further description

Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Asian Financial Forum 2013

MOTION GRAPHIC

Motion graphic for the Hong Kong Watch & Clock Fair 2015 is part of the highlight of its installation and design. Regarding to the design concept behind, please click here for further description

MOTION GRAPHIC

Asian Financial Forum 2013 Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014

Motion graphic for the Asian Financial Forum 2013 is part of the highlight of its event design. Regarding to the design concept behind, please click here for further description

Hong Kong Watch & Clock Fair 2014 Hong Kong Watch & Clock Fair 2015 Asian Financial Forum 2013

Motion graphic for the Hong Kong Watch & Clock Fair 2014 is part of the highlight of its installation and design. Regarding to the design concept behind, please click here for further description

Motion graphic for the Hong Kong Watch & Clock Fair 2014 is part of the highlight of its installation and design. Regarding to the design concept behind, please click here for further description

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EXPERIENTIAL DESIGN / EVENTS

X

Business of Design WeekHong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Stage design is part of the highlight of the Business of Design Week 2017 project. Regarding to the design concept behind, please click here for further description

Hong Kong Watch & Clock Fair 2015Business of Design Week Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

EXPERIENTIAL DESIGN

Succeed from the design concept from the 2014 edition, the concept of time was expounded in another interesting way. The hall entrance was set up with various pieces of mirror in different angle, reflecting the LED wall which playing with watch and clock motion graphics. It provided an effect that the motion graphic played simultaneously in different angle, which abstractly told people that the meaning of “parallel time and space” in a narrow sense — time is applied to anywhere and anyone; it is the same and also different, upon our angle of view. Rather than talking about the function or value of the products in the show, it was a good way to build up a high-tech and up-market image, in order to strengthen the brand image of the fair.

Succeed from the design concept from the 2014 edition, the concept of time was expounded in another interesting way. The hall entrance was set up with various pieces of mirror in different angle, reflecting the LED wall which playing with watch and clock motion graphics. It provided an effect that the motion graphic played simultaneously in different angle, which abstractly told people that the meaning of “parallel time and space” in a narrow sense — time is applied to anywhere and anyone; it is the same and also different, upon our angle of view. Rather than talking about the function or value of the products in the show, it was a good way to build up a high-tech and up-market image, in order to strengthen the brand image of the fair.

Hong Kong Watch & Clock Fair 2015Business of Design Week Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Hong Kong Watch & Clock Fair 2014Business of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

For many years, The Hong Kong Watch & Clock Fair was just used clock hands and gears as design elements. Indeed it could be improved thus the brand image be strengthen by spelt the design concept out in a further in-depth degree. What is time basically? It could be simply explained as the unit to indicate the alternation of day and night. To further enhanced the ambience, the infinite mirror was take place to create an abstract “time-tunnel” effect. It is also successfully promote the theme zone “Pageant of Eternity”, as infinity linked up with eternity.

Hong Kong Watch & Clock Fair 2014Business of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

For many years, The Hong Kong Watch & Clock Fair was just used clock hands and gears as design elements. Indeed it could be improved thus the brand image be strengthen by spelt the design concept out in a further in-depth degree. What is time basically? It could be simply explained as the unit to indicate the alternation of day and night. To further enhanced the ambience,  the infinite mirror was take place to create an abstract “time-tunnel” effect. It is also successfully promote the theme zone “Pageant of Eternity”, as infinity linked up with eternity.

Hong Kong Toys & Games FairBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Toy bear is the symbolic icon of the Hong Kong Toys & Games Fair. Cooperate with structural designer, the theme “Fun Factory” was created, which was talking about the robot bear and his “base”. The “base” environment was built as decoration and showcase setting for different zones. It was the magnum opus among my projects which shown my ability to execute design theme in funny and cute style.

Toy bear is the symbolic icon of the Hong Kong Toys & Games Fair. Cooperate with structural designer, the theme “Fun Factory” was created, which was talking about the robot bear and his “base”. The “base” environment was built as decoration and showcase setting for different zones. It was the magnum opus among my projects which shown my ability to execute design theme in funny and cute style.

Hong Kong Toys & Games FairBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

The Asian Financial Forum  project might not be an impressive design. However, it was valuable experience that coordinated such giant scale conference in the Asia region. The identity colour in dark blue, as well as the selection of appropriate photos and converted into monotone, helped to spelt out the reliable image of Hong Kong financial market’s, as well as its leading position.

Asian Financial ForumBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

The Asian Financial Forum  project might not be an impressive design. However, it was valuable experience that coordinated such giant scale conference in the Asia region. The identity colour in dark blue, as well as the selection of appropriate photos and converted into monotone, helped to spelt out the reliable image of Hong Kong financial market’s, as well as its leading position.

Asian Financial ForumBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Hong Kong International Wine & Spirits FairBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Understanding the favour and taste of target audiences is the unique way to make a design project success. Classy and elegant ambience which attracted both exhibitors and buyers to join the Wine & Spirits fair. Many painting from Italy was showcased, which were sponsored by one of the exhibitors. Composed by magnificent structure and lighting, with burgundy and gold colours, it successfully provided the “Wine Gallery” environment, which was completely match with the theme zone title. In order to emphasis and promote the diversification of international exhibitors, various wine labels are also designed with localised characteristic and located at the hall entrance as one of the point of eye-catching. There was a gala dinner, which invited supporting organisations and key clients, held at the first night of the event. Since the show was held at November, whole ambience was designed by the symbol of the autumn season — red leaves and deciduous trees, supported by starry night effect, which was created by both graphic printing as well as LED light setting. Tables and seats were arranged in a form of banquet in chateau, which were constructed by wooden framework where hung with props grapes and red leaves. Guests of the dinner enjoyed a very cheerful evening.

Hong Kong International Wine & Spirits FairBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Understanding the favour and taste of target audiences is the unique way to make a design project success. Classy and elegant ambience which attracted both exhibitors and buyers to join the Wine & Spirits fair. Many painting from Italy was showcased, which were sponsored by one of the exhibitors. Composed by magnificent structure and lighting, with burgundy and gold colours, it successfully provided the “Wine Gallery” environment, which was completely match with the theme zone title. In order to emphasis and promote the diversification of international exhibitors, various wine labels are also designed with localised characteristic and located at the hall entrance as one of the point of eye-catching. There was a gala dinner, which invited supporting organisations and key clients, held at the first night of the event. Since the show was held at November, whole ambience was designed by the symbol of the autumn season — red leaves and deciduous trees, supported by starry night effect, which was created by both graphic printing as well as LED light setting. Tables and seats were arranged in a form of banquet in chateau, which were constructed by wooden framework where hung with props grapes and red leaves. Guests of the dinner enjoyed a very cheerful evening.  

Hong Kong Electronics Fair (Spring Edition)Business of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Hong Kong’s electronic exhibitions is far away not competitive with those worldwide renowned electronics exhibitions like CeBIT or CES. Under such situation, design working as a supporting force to package and strengthen the brand of the fair, even to the electronics industry of Hong Kong, is relatively significant. A sci-fi ambience by various abstract geometry was formed to build-up a high technology image. The section of graphic design was associate with the “suspended cube” to spelt the trend and factor of nowadays electronics industry out — base on the development of technology to create infinite possibility, in order to improve human live.

Hong Kong Electronics Fair (Spring Edition)Business of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Hong Kong’s electronic exhibitions is far away not competitive with those worldwide renowned electronics exhibitions like CeBIT or CES. Under such situation, design working as a supporting force to package and strengthen the brand of the fair, even to the electronics industry of Hong Kong, is relatively significant. A sci-fi ambience by various abstract geometry was formed to build-up a high technology image. The section of graphic design was associate with the “suspended cube” to spelt the trend and factor of nowadays electronics industry out — base on the development of technology to create infinite possibility, in order to improve human live.

Hong Kong Licensing ShowBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Generally, licensing is serious and strict in people’s mind. However, the licensed characters introduced by the show is always worth to talk about and it make the overall ambience like a party indeed. To spelt such cheerful and funny ambience, the vivid and colourful illustration played the role. The urban scene with neons in licensing symbols indicated the popularity of licensing in the society. Combined with various graphics beam, it created the overall illustration looks like a stage, which tightly match the characteristics and image of the show.

Generally, licensing is serious and strict in people’s mind. However,  the licensed characters introduced by the show is always worth to talk about and it make the overall ambience like a party indeed. To spelt such cheerful and funny ambience, the vivid and colourful illustration played the role. The urban scene with neons in licensing symbols indicated the popularity of licensing in the society. Combined with various graphics beam, it created the overall illustration looks like a stage, which tightly match the characteristics and image of the show.

Hong Kong Licensing ShowBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

To create the ambience for a trade show held for the garment and fashion industry, making the appearance in a trendy and fashionable mood should be the good and unique way.

Style Hong Kong in CHIC, BeijingBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Hong Kong Pavilion in ISPO Winter, Münich

Style Hong Kong in CHIC, BeijingBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Hong Kong Pavilion in ISPO Winter, Münich

To create the ambience for a trade show held for the garment and fashion industry, making the appearance in a trendy and fashionable mood should be the good and unique way.

Hong Kong Pavilion in ISPO Winter, Münich is  the magnum opus among my overseas exhibition projects. The show is focus on sport products,  which was represented by graphics in dynamic approach combined with the jumping athlete image. It successfully create an aggressive image to  the pavilion.

Hong Kong Pavilion in ISPO Winter, MünichBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing

Hong Kong Pavilion in ISPO Winter, MünichBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing

Hong Kong Pavilion in ISPO Winter, Münich is the magnum opus among my overseas exhibition projects. The show is focus on sport products, which was represented by graphics in dynamic approach combined with the jumping athlete image. It successfully create an aggressive image to the pavilion.

Thematic Photo Shooting: Take-one leaflet of HSBC PLC credit cards

There are many scenes which would always be seen in the daily life. It itself may not be an attractive element but it always can be a good media to recall people’s impression. For the purpose of taking thematic photos for the project, various scenes in snapshot style were shoot. Such scenes will always be seen when we are walking on the street as a shopper. It is a good media to link people’s attention with HSBC PLC credit cards as they will get the same mood and impression when they get the leaflet during consume in the associated merchants.

PHOTOGRAPHY

Thematic Photo Shooting: Take-one leaflet of HSBC PLC credit cards

There are many scenes which would always be seen in the daily life. It itself may not be an attractive element but it always can be a good media to recall people’s impression.  For the purpose of taking thematic photos for the project, various scenes in snapshot style were shoot. Such scenes will always be seen when we are walking on the street as a shopper. It is a good media to link people’s attention with HSBC PLC credit cards as they will get the same mood and impression when they get the leaflet during consume in the associated merchants. 

CONTACT

Bisquit V.S.O.P. Bisquit X.O.

RETAIL BRANDING

In order to cope with challenge from Hennessy — their competitor, who just change its style to cater for the youngster market, Bisquit had to redevelop their brand identity. The key theme is base on its I80th anniversary. The spiral symbolise “Tunnel of Time”, whilst typeface flowing along starting from Weiss font then gradually changes to Blur font, means the continuous progress in these I80 years. Nevertheless the identity colour have to remains in dark red, cause over revamping will make the product hard to be distinguished by customers. Magenta and purple are then essential to make the design much contemporary.

In order to cope with challenge from Hennessy — their competitor, who just change its style to cater for the youngster market, Bisquit had to redevelop their brand identity. The key theme is base on its I80th anniversary. The spiral symbolise “Tunnel of Time”, whilst typeface flowing along starting from Weiss font then gradually changes to Blur font, means the continuous progress in these I80 years. Nevertheless the identity colour have to remains in dark red, cause over revamping will make the product hard to be distinguished by customers. Magenta and purple are then essential to make the design much contemporary.

BRANDING DEVELOPMENT

EXPERIENTIAL DESIGN / EVENTS

For many years, The Hong Kong Watch & Clock Fair was just used clock hands and gears asdesign elements. Indeed it could be improved thus the brand image be strengthen by spelt the design concept out in a further in-depth degree. What is time basically? It could be simply explained as the unit to indicate the alternation of day and night. To further enhanced the ambience, the infinite mirror was take place to create an abstract “time-tunnel” effect. It is also successfully promote the theme zone “Pageant of Eternity”, as infinity linked up with eternity.

CONTACT

Corporate identity of Kowloon-Canton Railway Corporation exposed in particularly broad range of media. Thus systematic and well organised planning is most essential in order to produce the manual. Indeed it is the factor to make the project success.

In order to cope with challenge from Hennessy — their competitor, who just change its style to cater for the youngster market, Bisquit had to redevelop their brand identity. The key theme is base on its I80th anniversary. The spiral symbolise “Tunnel of Time”, whilst typeface flowing along starting from Weiss font then gradually changes to Blur font, means the continuous progress in these I80 years. Nevertheless the identity colour have to remains in dark red, cause over revamping will make the product hard to be distinguished by customers. Magenta and purple are then essential to make the design much contemporary.

Bisquit V.S.O.P. Bisquit X.O.

Corporate identity of Kowloon-Canton Railway Corporation exposed in particularly broad range of media. Thus systematic and well organised planning is most essential in order to produce the manual. Indeed it is the factor to make the project success.

How to strengthen the corporate identity based on the well developed Maitreya logo is my responsibility. Experience gained from the KCRC corporate Identity project helps me handle corporate identity project smoother and more independent.

Being a brand-new coco bean sourcing agent, Cocaf lvoire strongly requests that the logo should clearly indicate which kind of business they conduct. That was how the coco bean been the core of the logo. The ellipse around it is a pair of “C” reflecting each other — which means they always stand on their client-side. Whilst, yellow and brown are undoubtedly the best colours for coco beans.

Minimal graphic style was applied in order to carry out the theme ”Confluence” which was advised by the board of directors. Being a corporate literature, it match its persisted brand image as well. The content pages were worked along with the style applied on the cover, with well organised editorial in order to introduce the “Four Pillars”, which are the core value and principles of the organisation.

Annual Report 2016 – 2017 for Hong Kong Design Centre

Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 Guinness HKTDC X HKDC Fashion Workshop

The core form where contained the BODW 2017 wordings was developed based on the national flag of Italy, which was the partner country of year 2017. The Italy colours were revamped to much vivid in order to build up a kind of contemporary impact, but it was still distinguishable. Azure used as the background colour is widely used for Italian natioanl sport teams and well-known. According to the tagline “Italy Makes a Difference”, the graphic visual was developed in the way of contrast to interpret such message. A pair of ribbon like stripes are extended in curve and spread direction from the core form (Italy national flag part), which is relatively formal, regular and aligned.

Packaging of the Souvenirs of Philips Genie 828 Business of Design Week 2017 Guinness HKTDC X HKDC Fashion Workshop

Guinness Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 HKTDC X HKDC Fashion Workshop

The Guiness marketing campaign is a good example for handling project with very limited budget and resources. Black and red, which were its identity colours, been the main colour scheme of the whole design. Regarding to the poster, the sexual visual concept was still kept as the same as old design, which was requested by the client. Nevertheless, an image which manifests “beauty but not obscene” was chosen, which was completely improve the brand positioning, as it used to be an “obscene only” image. Actually there were many high quality images used for the leaflet before. Emphasising those images not only maximise the quality of the design but also make the leaflet impressive.

HKTDC X HKDC Fashion Workshop Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 Guinness

HKTDC x HKDC Fashion Workshop is the associate programme of HKTDC’s renowned fashion event “Centrestage”. The visual was developed based on the sector graphic, as well as the colour scheme, which are based on the core visual element of Centrestage. With the close-up shot of products from the workshop moderators, it make the visual a very clear message to target audiences, in order to attract and thus raise the participation of the workshop.

A steady but dynamic image can enhance this qualified public relation firm serving blue clip clients to be even more outstanding in their industry. Strong dark green line produces the sense of steadiness while the curve indicates its dynamics. Assist to break through their clients’ business is always a feature that a public relation firm should have. A line with different colour breaks through the whole structure is well defined such principle. With the close-up shot of products from the workshop moderators, it make the visual a very clear message to target audiences, in order to attract and thus raise the participation of the workshop.

Researching and completely understanding client’s business is essential to the logo design project for the well established department store in China. Hang Chang is decorated itself as a old-Shanghai style department store and is a landmark in the town it locates. Thus, a “graphical Hang Chang tower” is playing the role of core within the logo. The drawing style and colour scheme refers to print materials produced in old Shanghai in the early 20th century in order to echo with its brand image.

The Award of Service Industry Art de Vivre Public Relation Hang Chang Department Store

Emphasizing the attitude of Hong Kong’s service industry is the aim of the logo design competition. In recognition that Hong Kong is deeply influenced by Chinese culture, a Chinese character was used to develop the symbol. “誠” used as the designated character because it means polite, sincere and honest. These are the most important element for best service. Whilst, the red curve in the centre was obtained from the posture of making a bow, which indicate the attitude of “serve”.

WEB & UI / UX

dmatters is the revamping of the traditional printed newsletter “d News”. In order to both raise publicity and save cost, it was transit into eDM. It was also an opportunity to promote the brand of HKDC by renaming and redesign the template. As it is transit into online platform, in which mobile device users are the main sector, the design tempalte was worked largely based on mobile user experience. It is a significant portfolio that applied graphic design skill on UX / UI field.

dmatters

Motion graphic for the Asian Financial Forum 2013 is part of the highlight of its event design. Regarding to the design concept behind, please click here for further description

Business of Design WeekHong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Stage design is part of the highlight of the Business of Design Week 2017 project. Regarding to the design concept behind, please click here for further description

Hong Kong Watch & Clock Fair 2015Business of Design Week Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Succeed from the design concept from the 2014 edition, the concept of time was expounded in another interesting way. The hall entrance was set up with various pieces of mirror in different angle, reflecting the LED wall which playing with watch and clock motion graphics. It provided an effect that the motion graphic played simultaneously in different angle, which abstractly told people that the meaning of “parallel time and space” in a narrow sense — time is applied to anywhere and anyone; it is the same and also different, upon our angle of view. Rather than talking about the function or value of the products in the show, it was a good way to build up a high-tech and up-market image, in order to strengthen the brand image of the fair.

Toy bear is the symbolic icon of the Hong Kong Toys & Games Fair. Cooperate with structural designer, the theme “Fun Factory” was created, which was talking about the robot bear and his “base”. The “base” environment was built as decoration and showcase setting for different zones. It was the magnum opus among my projects which shown my ability to execute design theme in funny and cute style.

The Asian Financial Forum project might not bean impressive design. However, it was valuable experience that coordinated such giant scale conference in the Asia region. The identity colour in dark blue, as well as the selection of appropriate photos and converted into monotone, helped to spelt out the reliable image of Hong Kong financial market’s, as well as its leading position.

Asian Financial ForumBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Understanding the favour and taste of target audiences is the unique way to make a design project success. Classy and elegant ambience which attracted both exhibitors and buyers to join the Wine & Spirits fair. Many painting from Italy was showcased, which were sponsored by one of the exhibitors. Composed by magnificent structure and lighting, with burgundy and gold colours, it successfully provided the “Wine Gallery” environment, which was completely match with the theme zone title. In order to emphasis and promote the diversification of international exhibitors, various wine labels are also designed with localised characteristic and located at the hall entrance as one of the point of eye-catching. There was a gala dinner, which invited supporting organisations and key clients, held at the first night of the event. Since the show was held at November, whole ambience was designed by the symbol of the autumn season — red leaves and deciduous trees, supported by starry night effect, which was created by both graphic printing as well as LED light setting. Tables and seats were arranged in a form of banquet in chateau, which were constructed by wooden framework where hung with props grapes and red leaves. Guests of the dinner enjoyed a very cheerful evening.

Hong Kong Electronics Fair (Spring Edition)Business of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Hong Kong’s electronic exhibitions is far awaynot competitive with those worldwide renowned electronics exhibitions like CeBIT or CES. Under such situation, design working as a supporting force to package and strengthen the brand of the fair, even to the electronics industry of Hong Kong, is relatively significant. A sci-fi ambience by various abstract geometry was formed to build-up a high technology image. The section of graphic design was associate with the “suspended cube” to spelt the trend and factor of nowadays electronics industry out — base on the development of technology to create infinite possibility, in order to improve human live.

Generally, licensing is serious and strict in people’s mind. However, the licensed characters introduced by the show is always worth to talk about and it make the overall ambience like a party indeed. To spelt such cheerful and funny ambience, the vivid and colourful illustration played the role. The urban scene with neons in licensing symbols indicated the popularity of licensing in the society. Combined with various graphics beam, it created the overall illustration looks like a stage, which tightly match the characteristics and image of the show.

Hong Kong Pavilion in ISPO Winter, MünichBusiness of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing

Hong Kong Pavilion in ISPO Winter, Münich is the magnum opus among my overseas exhibition projects. The show is focus on sport products, which was represented by graphics in dynamic approach combined with the jumping athlete image. It successfully create an aggressive image to the pavilion.

There are many scenes which would always be seen in the daily life. It itself may not be an attractive element but it always can be a good media to recall people’s impression. For the purpose of taking thematic photos for the project, various scenes in snapshot style were shoot. Such scenes will always be seen when we are walking on the street as a shopper. It is a good media to link people’s attention with HSBC PLC credit cards as they will get the same mood and impression when they get the leaflet during consume in the associated merchants.

Thematic Photo Shooting: Take-one leaflet of HSBC PLC credit cards

Stage design is part of the highlight of the Business of Design Week 2017 project. Regarding to the design concept behind, please click here for further description

EXPERIENTIAL DESIGN

EMAIL tellanwong@gmail.com TEL +44 1309 774039 MOBILE +44 7912 163541 ADDRESS Tunbridge Wells Kent  TN4 9JQ PORTFOLIO IN PDF Download

EMAIL tellanwong@gmail.com TEL +44 1309 774039 MOBILE +44 7912 163541 ADDRESS Tunbridge Wells, Kent  TN4 9JQ PORTFOLIO IN PDF Download

EMAIL tellanwong@gmail.com TEL +44 1309 774039 MOBILE +44 7912 163541 ADDRESS Tunbridge Wells Kent  TN4 9JQ PORTFOLIO IN PDF Download

A Creative Director accomplished and motivated with creative industry expertise, focusing on conceptualising and producing graphics for customer-facing platforms and exhibition events. Proven success in branding, marketing, web, motion graphic, photography, print, and spatial installations for exhibitions. A customer-focused individual as well, being recognised for transforming concepts into the premium bespoke design as well as adapting style to achieve customers’ expectations and aesthetics. Possess marketing experience with a track record of providing insights and forecasting trends. Also, a proactive leader with a creative vision, keep abreast of the industry’s latest trends. • Dynamic multitasker, capable of prioritising tasks and finishing multiple projects simultaneously • Seasoned communicator, well-versed in initiating a productive rapport with clients and team members • Endowed with excellent judgement and decision-making abilities needed to establish coherent alignment with brands’ image and message • Thrive in high-pressure, progressive, and fast-paced environments

CORE SKILLS AND COMPETENCIES • Graphic Design • Creativity, Ideation and Conceptualisation • Visualisation • Accuracy to Brief • Web Design • Email Design • Mailchimp • UI / UX • Marketing • Commercial Awareness • Creative Direction • Design presentation • Time Management • Project Management • Budget management • Organisation Skill • Mentoring Team • Production management • Interpersonal Effectiveness

• Claris FileMaker Pro • Zoom • Mac OS • Microsoft Windows • iOS • iPadOS • Synology server and DSM • Chinese typing • Domain management • Personal computer composing

British National (Overseas) VISA Holder Eligible to be Employed (No VISA Sponsorship Required)

Bachelor’s Degree of Graphic Design University of Sunderland                  Graduated at 2010 Diploma of Design First Institute of Art & Design          Graduated at 1992

CV

All-Rounded Branding Graphic and Experiential Design Specialist Balance of Aesthetic Guidance and Utilisation

COMPUTER SKILL • Adobe Creative Cloud / Adobe Creative Suite   • Adobe Photoshop   • Adobe Illustrator   • Adobe InDesign   • Adobe After Effects   • Adobe Premiere Pro   • Adobe Media Encoder   • Adobe XD   • Adobe Bridge   • Adobe Acrobat DC • Sketch • Tumult Hype Pro • Mail Designer 365 • Microsoft Office 365   • Microsoft Word   • Microsoft Excel   • Microsoft PowerPoint   • Microsoft Outlook

CREATIVE DIRECTOR / CO-FOUNDER                                               July 2021 - Present Whetstone-VC - London • Founded by myself, Whetstone-VC is a design consultancy focus on branding, operating in sole trader nature • One-stop services from client facing, project management, creativity till production • Covered diversified media in order to cope with variety of case — web, motion graphic, exhibitions, photography and print CREATIVE SUPPORT MANAGER                                            February 2020 - July 2021 The Hong Kong Jockey Club - Hong Kong • Worked in the visual design and branding creative force of the largest public organisation in Hong Kong, I supervised and cooperated with the designer team of nine • Focusing on diversified brand development campaigns and member communications, leveraging a variety of media resources to increase brand visibility • Directed and consulted the internal design team in addition to different departments on the existing brand guidelines and compliance • Worked in close collaboration with multiple departments to incorporate their design and creativity requirements • Facilitated end-to-end production management and integrated efficient project management approach with workflow planning and budget estimation DESIGN MANAGER                                                                 March 2019 - October 2019 Pico IES Group - Hong Kong • Worked in the global renowned firm in the exhibition design and production industry, I successfully led one of the design teams of five, who managed, mentored and provided creative direction to both graphic and exhibition designers • Boosted the overall quality aspects of the company’s service; brought efficient design solutions to revamp the Hong Kong International Fur & Fashion Fair • Established online company portfolio system for instant availability in sales presentation DESIGN MANAGER                                                                 April 2017 - December 2017 Hong Kong Design Centre - Hong Kong • Worked in the unique public organisation which motivate and promote the design and creative industry in Hong Kong, I performed as the section head who supervising and monitoring the operation of the design team of three, as well as advised on day-to-day design-related activities • Facilitated and promoted corporate programmes and events through creative thinking and efficient management approach. Contributed to Hong Kong's design industry's annual occasions Business of Design Week (BODW) and Knowledge of Design Week (KODW) SENIOR GRAPHIC DESIGNER                                           October 2003 - October 2016 Hong Kong Trade Development Council - Hong Kong • Worked in the Creative Department of the leader in the exhibition and trade fair industry of Hong Kong, I handled not only corporate publicity projects, but also collaborated with structural designers for exhibition design of those well-known exhibitions and events organised by the Council • Exerted design skill on 2D form graphics, 3D form spatial installation as well as multimedia platforms simultaneously • Successfully owned full design lifecycle from concept to production and shared a vision with the team members to improve the workflow. In the meantime, I managed and provided art direction to junior designers and freelancers SENIOR DESIGNER                                                                April 2002 - September 2003 Motiv8 - Hong Kong • Worked in the creative and marketing agency, I mainly handled campaigns and publications for variety of renowned corporations like Synovate, Standard Life Asia, Smartone, Brocade, and Brand Company SENIOR DESIGNER                                                              December 2000 - March 2002 Bates Graffix - Hong Kong • Worked in the subsidiary graphic design firm of Bates Worldwide, I mainly handled design projects of the key client HSBC, as well as variety of branding projects for clients like Heineken, Energizer, Solvil et Titus and GoTone • Valuable experience gained not only on design, but furthermore on strategy and planning of branding as well as advertising SENIOR DESIGNER                                                           September 1999 - August 2000 Graphicat - Hong Kong • Worked in the renowned Colin Tillyer’s graphic design studio which deals with various sizable branding project from both local and global, like Kowloon-Canton Railway Corporation, The Maitreya Project and Cocoa Ivoire • Colin’s professional advice further optimised the design projects which I have handled, whilst also offered opportunities to revise and deepen my knowledge in graphic design, both in sense and procedure ART DIRECTOR                                                                                   April 1996 - July 1999 Maxgreen - Hong Kong • Worked in the small-scale design company which mainly focus on PRC market • First opportunity to practise the successful formula that applying the analysed result on clients’ end market following with aesthetic creativity. Earned commendation from clients on projects like Bisquit brand revamping, promotion campaigns of Philips GENIE 828 and Guinness • The starting point to nurture organisation and presentation skill through collaboration with subordinates and direct presentation to clients • The starting point involved in managerial level. Leading and developing the designer team from scratch to five SENIOR DESIGNER                                                                February 1994 - March 1996 Parklloyd Design - Hong Kong • Worked in the design studio which mainly focus on annual reports • Valuable experience gained about designing with systematic sense and consistency by utilising page formatting theories and grid system, which is essential to design on books and annual reports DESIGNER                                                                         December 1991 - February 1994 South China Morning Post - Hong Kong • Initially worked as an artworker in the in-house graphic design department of the leading English news and publication group in Hong Kong, is the foundation to my career • Worked for magazines, supplements and variety of promotional materials enhanced my knowledge in print production and design • Worked with guidance from an experienced art director after I promoted to designer was the starting point to realise how to be a good designer and how to do good design job

CV

CREATIVE DIRECTOR / CO-FOUNDER                                               July 2021 - Present Whetstone-VC - London • Founded by myself, Whetstone-VC is a design consultancy focus on branding, operating in sole trader nature • One-stop services from client facing, project management, creativity till production • Covered diversified media in order to cope with variety of case — web, motion graphic, exhibitions, photography and print CREATIVE SUPPORT MANAGER                                            February 2020 - July 2021 The Hong Kong Jockey Club - Hong Kong • Worked in the visual design and branding creative force of the largest public organisation in Hong Kong, I supervised and cooperated with the designer team of nine • Focusing on diversified brand development campaigns and member communications, leveraging a variety of media resources to increase brand visibility • Directed and consulted the internal design team in addition to different departments on the existing brand guidelines and compliance • Worked in close collaboration with multiple departments to incorporate their design and creativity requirements • Facilitated end-to-end production management and integrated efficient project management approach with workflow planning and budget estimation DESIGN MANAGER                                                                 March 2019 - October 2019 Pico IES Group - Hong Kong • Worked in the global renowned firm in the exhibition design and production industry, I successfully led one of the design teams of five, who managed, mentored and provided creative direction to both graphic and exhibition designers • Boosted the overall quality aspects of the company’s service; brought efficient design solutions to revamp the Hong Kong International Fur & Fashion Fair • Established online company portfolio system for instant availability in sales presentation DESIGN MANAGER                                                                 April 2017 - December 2017 Hong Kong Design Centre - Hong Kong • Worked in the unique public organisation which motivate and promote the design and creative industry in Hong Kong, I performed as the section head who supervising and monitoring the operation of the design team of three, as well as advised on day-to-day design-related activities • Facilitated and promoted corporate programmes and events through creative thinking and efficient management approach. Contributed to Hong Kong's design industry's annual occasions Business of Design Week (BODW) and Knowledge of Design Week (KODW) SENIOR GRAPHIC DESIGNER                                           October 2003 - October 2016 Hong Kong Trade Development Council - Hong Kong • Worked in the Creative Department of the leader in the exhibition and trade fair industry of Hong Kong, I handled not only corporate publicity projects, but also collaborated with structural designers for exhibition design of those well-known exhibitions and events organised by the Council • Exerted design skill on 2D form graphics, 3D form spatial installation as well as multimedia platforms simultaneously • Successfully owned full design lifecycle from concept to production and shared a vision with the team members to improve the workflow. In the meantime, I managed and provided art direction to junior designers and freelancers SENIOR DESIGNER                                                                April 2002 - September 2003 Motiv8 - Hong Kong • Worked in the creative and marketing agency, I mainly handled campaigns and publications for variety of renowned corporations like Synovate, Standard Life Asia, Smartone, Brocade, and Brand Company SENIOR DESIGNER                                                              December 2000 - March 2002 Bates Graffix - Hong Kong • Worked in the subsidiary graphic design firm of Bates Worldwide, I mainly handled design projects of the key client HSBC, as well as variety of branding projects for clients like Heineken, Energizer, Solvil et Titus and GoTone • Valuable experience gained not only on design, but furthermore on strategy and planning of branding as well as advertising SENIOR DESIGNER                                                           September 1999 - August 2000 Graphicat - Hong Kong • Worked in the renowned Colin Tillyer’s graphic design studio which deals with various sizable branding project from both local and global, like Kowloon-Canton Railway Corporation, The Maitreya Project and Cocoa Ivoire • Colin’s professional advice further optimised the design projects which I have handled, whilst also offered opportunities to revise and deepen my knowledge in graphic design, both in sense and procedure ART DIRECTOR                                                                                   April 1996 - July 1999 Maxgreen - Hong Kong • Worked in the small-scale design company which mainly focus on PRC market • First opportunity to practise the successful formula that applying the analysed result on clients’ end market following with aesthetic creativity. Earned commendation from clients on projects like Bisquit brand revamping, promotion campaigns of Philips GENIE 828 and Guinness • The starting point to nurture organisation and presentation skill through collaboration with subordinates and direct presentation to clients • The starting point involved in managerial level. Leading and developing the designer team from scratch to five SENIOR DESIGNER                                                                February 1994 - March 1996 Parklloyd Design - Hong Kong • Worked in the design studio which mainly focus on annual reports • Valuable experience gained about designing with systematic sense and consistency by utilising page formatting theories and grid system, which is essential to design on books and annual reports DESIGNER                                                                         December 1991 - February 1994 South China Morning Post - Hong Kong • Initially worked as an artworker in the in-house graphic design department of the leading English news and publication group in Hong Kong, is the foundation to my career • Worked for magazines, supplements and variety of promotional materials enhanced my knowledge in print production and design • Worked with guidance from an experienced art director after I promoted to designer was the starting point to realise how to be a good designer and how to do good design job

A Creative Director accomplished and motivated with creative industry expertise, focusing on conceptualising and producing graphics for customer-facing platforms and exhibition events. Proven success in branding, marketing, web, motion graphic, photography, print, and spatial installations for exhibitions. A customer-focused individual as well, being recognised for transforming concepts into the premium bespoke design as well as adapting style to achieve customers’ expectations and aesthetics. Possess marketing experience with a track record of providing insights and forecasting trends. Also, a proactive leader with a creative vision, keep abreast of the industry’s latest trends. • Dynamic multitasker, capable of prioritising tasks and finishing multiple projects simultaneously • Seasoned communicator, well-versed in initiating a productive rapport with clients and team members • Endowed with excellent judgement and decision-making abilities needed to establish coherent alignment with brands’ image and message • Thrive in high-pressure, progressive, and fast-paced environments

British National (Overseas) VISA Holder Eligible to be Employed (No VISA Sponsorship Required)

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PROFESSIONAL PROFILE A Creative Director accomplished and motivated with creative industry expertise, focusing on conceptualising and producing graphics for customer-facing platforms and exhibition events. Proven success in branding, marketing, web, motion graphic, photography, print, and spatial installations for exhibitions. A customer-focused individual as well, being recognised for transforming concepts into the premium bespoke design as well as adapting style to achieve customers’ expectations and aesthetics. Possess marketing experience with a track record of providing insights and forecasting trends. Also, a proactive leader with a creative vision, keep abreast of the industry’s latest trends. • Dynamic multitasker, capable of prioritising tasks and finishing multiple projects simultaneously • Seasoned communicator, well-versed in initiating a productive rapport with clients and team members • Endowed with excellent judgement and decision-making abilities needed to establish coherent alignment with brands’ image and message • Thrive in high-pressure, progressive, and fast-paced environments WORK HISTORY CREATIVE DIRECTOR / CO-FOUNDER July 2021 - Present Whetstone-VC - London • Founded by myself, Whetstone-VC is a design consultancy focus on branding, operating in sole trader nature • One-stop services from client facing, project management, creativity till production • Covered diversified media in order to cope with variety of case — web, motion graphic, exhibitions, photography and print CREATIVE SUPPORT MANAGER February 2020 – July 2021 The Hong Kong Jockey Club – Hong Kong • Worked in the visual design and branding creative force of the largest public organisation in Hong Kong, I supervised and cooperated with the designer team of nine • Focusing on diversified brand development campaigns and member communications, leveraging a variety of media resources to increase brand visibility • Directed and consulted the internal design team in addition to different departments on the existing brand guidelines and compliance • Worked in close collaboration with multiple departments to incorporate their design and creativity requirements • Facilitated end-to-end production management and integrated efficient project management approach with workflow planning and budget estimation DESIGN MANAGER March 2019 – October 2019 Pico IES Group – Hong Kong • Worked in the global renowned firm in the exhibition design and production industry, I successfully led one of the design teams of five, who managed, mentored and provided creative direction to both graphic and exhibition designers • Boosted the overall quality aspects of the company’s service; brought efficient design solutions to revamp the Hong Kong International Fur & Fashion Fair • Established online company portfolio system for instant availability in sales presentation DESIGN MANAGER April 2017 – December 2017 Hong Kong Design Centre – Hong Kong • Worked in the unique public organisation which motivate and promote the design and creative industry in Hong Kong, I performed as the section head who supervising and monitoring the operation of the design team of three, as well as advised on day-to-day design-related activities • Facilitated and promoted corporate programmes and events through creative thinking and efficient management approach. Contributed to Hong Kong's design industry's annual occasions Business of Design Week (BODW) and Knowledge of Design Week (KODW) SENIOR GRAPHIC DESIGNER October 2003 – October 2016 Hong Kong Trade Development Council – Hong Kong • Worked in the Creative Department of the leader in the exhibition and trade fair industry of Hong Kong, I handled not only corporate publicity projects, but also collaborated with structural designers for exhibition design of those well-known exhibitions and events organised by the Council • Exerted design skill on 2D form graphics, 3D form spatial installation as well as multimedia platforms simultaneously • Successfully owned full design lifecycle from concept to production and shared a vision with the team members to improve the workflow. In the meantime, I managed and provided art direction to junior designers and freelancers SENIOR DESIGNER April 2002 – September 2003 Motiv8 – Hong Kong • Worked in the creative and marketing agency, I mainly handled campaigns and publications for variety of renowned corporations like Synovate, Standard Life Asia, Smartone, Brocade, and Brand Company SENIOR DESIGNER December 2000 – mid-March 2002 Bates Graffix – Hong Kong • Worked in the subsidiary graphic design firm of Bates Worldwide, I mainly handled design projects of the key client HSBC, as well as variety of branding projects for clients like Heineken, Energizer, Solvil et Titus and GoTone • Valuable experience gained not only on design, but furthermore on strategy and planning of branding as well as advertising SENIOR DESIGNER September 1999 – August 2000 Graphicat – Hong Kong • Worked in the renowned Colin Tillyer’s graphic design studio which deals with various sizable branding project from both local and global, like Kowloon-Canton Railway Corporation, The Maitreya Project and Cocoa Ivoire • Colin’s professional advice further optimised the design projects which I have handled, whilst also offered opportunities to revise and deepen my knowledge in graphic design, both in sense and procedure ART DIRECTOR April 1996 – July 1999 Maxgreen – Hong Kong • Worked in the small-scale design company which mainly focus on PRC market • First opportunity to practise the successful formula that applying the analysed result on clients’ end market following with aesthetic creativity. Earned commendation from clients on projects like Bisquit brand revamping, promotion campaigns of Philips GENIE 828 and Guinness • The starting point to nurture organisation and presentation skill through collaboration with subordinates and direct presentation to clients • The starting point involved in managerial level. Leading and developing the designer team from scratch to five SENIOR DESIGNER February 1994 – March 1996 Parklloyd Design – Hong Kong • Worked in the design studio which mainly focus on annual reports • Valuable experience gained about designing with systematic sense and consistency by utilising page formatting theories and grid system, which is essential to design on books and annual reports DESIGNER December 1991 – February 1994 South China Morning Post – Hong Kong • Initially worked as an artworker in the in-house graphic design department of the leading English news and publication group in Hong Kong, is the foundation to my career • Worked for magazines, supplements and variety of promotional materials enhanced my knowledge in print production and design • Worked with guidance from an experienced art director after I promoted to designer was the starting point to realise how to be a good designer and how to do good design job EDUCATION Bachelor’s Degree of Graphic Design University of Sunderland                    Graduated at 2010 Diploma of Design First Institute of Art & Design            Graduated at 1992 CORE SKILLS AND COMPETENCIES • Graphic Design • Creativity, Ideation and Conceptualisation • Visualisation • Accuracy to Brief • Web Design • Email Design • Mailchimp • UI / UX • Marketing • Commercial Awareness • Creative Direction • Design presentation • Time Management • Project Management • Budget management • Organisation Skill • Mentoring Team • Production management • Interpersonal Effectiveness COMPUTER SKILL • Adobe Creative Cloud / Adobe Creative Suite   • Adobe Photoshop   • Adobe Illustrator   • Adobe InDesign   • Adobe After Effects   • Adobe Premiere Pro   • Adobe Media Encoder   • Adobe XD   • Adobe Bridge   • Adobe Acrobat DC • Sketch • Tumult Hype Pro • Mail Designer 365 • Microsoft Office 365   • Microsoft Word   • Microsoft Excel   • Microsoft PowerPoint   • Microsoft Outlook • Claris FileMaker Pro • Zoom • Mac OS • Microsoft Windows • iOS • iPadOS • Synology server and DSM • Chinese typing • Domain management • Personal computer composing

CV

WEB DESIGN & UI / UX

TELLAN WONG

RETAIL BRANDING

WORK/ PORTFOLIO

All-Rounded Branding Graphic and Experiential Design Specialist Balance of Aesthetic Guidance and Utilisation

WORK /  PORTFOLIO

All-Rounded Branding Graphic and Experiential Design Specialist Balance of Aesthetic Guidance and Utilisation

As a member of the Bisquit wine family, dark red colour was essential to maintain its brand identity. Golden touch keep played the role which made it distinguishable in the product family as well as maintaing its marketing  position. Checkers with shiny and non-shiny colour produced by spot UV printing effect in the background refers to the appearance of the bottle which is  in diamond surface. It helped to impress the market on the product.

TELLAN WONG

Bisquit X.O. Bisquit V.S.O.P.

As a member of the Bisquit wine family, dark red colour was essential to maintain its brand identity. Golden touch keep played the role which made it distinguishable in the product family as well as maintaing its marketing position. Checkers with shiny and non-shiny colour produced by spot UV printing effect in the background refers to the appearance of the bottle which is in diamond surface. It helped to impress the market on the product.

As a member of the Bisquit wine family, dark red colour was essential to maintain its brand identity. Golden touch keep played the role which made it distinguishable in the product family as well as maintaing its marketing  position. Checkers with shiny and non-shiny colour produced by spot UV printing effect in the background refers to the appearance of the bottle which is  in diamond surface. It helped to impress the market on the product.

Regarding to reading experience, CV is only available on either Desktop or tablet browsers. My sincere thanks for your time and patient.

Motion Graphic Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Asian Financial Forum

PORTFOLIO Web Design and UI / UX Whetstone-VC official / Personal Portfolio website

DESIGNER   |   July 1992 – February 1994 South China Morning Post   |   Hong Kong

Branding and Email Marketing Official newsletter “dmatter” Corporate Literature Hong Kong Design Centre annual report 2016 – 17

Art de Vivre Public Relation

Time Management & Meeting Deadlines

English Cantonese Chinese (Mandarin)

• Worked in the branding agency of the Bates Worldwide Group, I handled branding creative projects for many blue-chip clients like HSBC, Bisquit, Guiness, Heineken, Energizer, KCRC and much more • Valuable experience acquired not only on design, but furthermore on marketing and branding strategy. Established the foundation of workable mindset on design of which targeted on outstanding the brand visibility of client’s brand or product

CAREER SUMMARY

Retail Branding

Budget Management

Logo

• Worked for a highly regarded company in the exhibition design and production sector • Hired, trained and managed a team of designers • Created and executed procedures and design processes • Reviewed and provided feedback on design work and ensures that it met quality standards • Cultivated and maintained connections with outside manufacturers or design partners • Managed budgets and timelines for design projects Accomplishments: • Successfully led, managed and guided 1 of the 5 design teams and provided creative direction to both graphic and exhibition designers • Improved the company's overall service quality and introduced effective design ideas and reimagined the Hong Kong International Fur & Fashion Fair • Created portal displayed the company's design portfolio which significantly improved the sales presentation

• Founder of Whetstone-VC, which is a branding-focused design company that runs as a sole proprietor • Manages a one-stop shopping for services ranging from customer support, project management to design production • Covers diversified media which includes prints, web designing, motion graphic, experiential design and photography in order to meet the client’s needs

• Worked in the design studio which mainly focus on annual reports • Valuable experience gained about designing with systematic sense and consistency by utilising page formatting theories and grid system, which is essential to design on books and annual reports

Philips Genie 828

Brand Awareness

Kowloon-Canton Railway Corporation

Creative Brief Management

SENIOR GRAPHIC DESIGNER   |   October 2003 - October 2016 Hong Kong Trade Development Council   |   Hong Kong

• Worked in a unique public organisation that inspired and promoted Hong Kong’s design and creative industries • Served as the section leader, directed and monitored the work of a 3-person design team and provided advice on daily design-related activities • Promoted corporate initiatives and events by innovative thinking and effective management techniques • Developed and implemented design processes and workflows • Conducted design research and kept up-to-date on design trends and best practices • Developed and maintained relationships with external design partners or vendors Accomplishments: • Contributed to Hong Kong's design industry's annual occasions Business of Design Week (BODW) and Knowledge of Design Week (KODW) • Redesigned the brand and layout of the official newsletter into digital (eDM) format

LANGUAGES

DESIGN MANAGER   |   March 2019 – October 2019 Pico IES Group   |   Hong Kong

• Collaboration: Effectively works with team members in order to achieve a shared goal/outcome • Creativity: Expertly displays the ability to think about a task or a problem ina new or different way • Critical Thinking: Actively and skilfully analyses information collected from multiple disciplined processes • Determination: Perseveres towards a difficult goal in spite of obstacles in order to achieve high quality results • Planning/Organising: Methodically uses business tools to plan and execute agendas that require accurate estimated time and effort. Maintains adequate preparation time for scheduled meetings/deadlines • Results Driven: Motivated by success and passionate about working to achieving higher results • Problem Solving: Technically minded and draws upon collected knowledge to come to a resolution • Project Management: Values a methodical and precision focused output with an emphasis on quality

SENIOR DESIGNER   |   March 1994 – March 1996 Parklloyd Design   |   Hong Kong

Guiness

Creative Strategy

Hang Chang Department Store

Digital & Print Production

QUALIFICATIONS

DESIGN MANAGER   |   November 2016 – February 2019 Hong Kong Design Centre   |   Hong Kong

In-House Design Management

Branding Campaign

Visual & Design Skill

PORTFOLIO Branding Campaign Business of Design Week (BODW) 2017 Branding Campaign HKTDC X HKDC Fashion Workshop Event / Event Design Business of Design Week (BODW) 2017

SKILL

2010 1992

• Worked for creative team of the largest public organisation in Hong Kong for branding and visual design • Supervised and collaborate with a team of 9 designers • Utilised a range of media resources which increased brand visibility with a focus on varied brand development initiatives and member communications • Directed and consulted the internal design team and with different departments on brand guidelines and compliance • Worked closely with several departments and accommodated all requirements for design and creativity • Facilitated end-to-end production management and integrated an efficient project management approach with workflow planning and budget estimation Accomplishments: • Branding and spatial design for the Hong Kong Jockey Club New Clubhouse

KEY COMPETENCIES

Adobe Creative Cloud / Suite

• Led in Hong Kong’s trade fairs, exhibitions and events, managed corporate PR initiatives in addition to working with structural designers on the experiential design of those renowned events the Council organised • Exerted design expertise simultaneously on platforms for 2D graphics, 3D spatial installations and multimedia • Handled the entire design lifecycle, from concept to production and communicated a vision with the team that improved workflow. In addition, managed and gave art direction to freelancers and junior designers

Marketing & Branding

AREAS OF EXPERTISES

SENIOR DESIGNER   |   April 1996 – September 2003 Bates Graffix   |   Hong Kong

CREATIVE DIRECTOR / FOUNDER    |   July 2021 – Present Whetstone-VC   |   London

CREATIVE SUPPORT MANAGER    |   February 2020 – July 2021 The Hong Kong Jockey Club   |   Hong Kong

Bachelor’s Degree in Graphic Design University of Sunderland   |   UK Diploma in Design First Institute of Art & Design   |   Hong Kong

HSBC PLC credit cards

Photo shootings & Direction

Cocaf lvoire

PORTFOLIO Experiential Design Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

Bisquit X.O.

Determined, systematic and pragmatic design specialist with decades of years’ experience within graphic design, expertiential design and project management and holds a Bachelor’s Degree in Graphic Design. Proven track record in developing and communicating the creative vision and strategy for the company. Possesses the ability to lead brainstorming and ideation sessions to generate new ideas for marketing campaigns or creative projects. Highly proficient in managing and directing a team of designers, provides feedback and guidance to ensure that work meets quality standards and aligns with the company’s vision. Demonstrable in collaborating with other departments, such as marketing, sales, or product development, to ensure that creative work aligns with overall business objectives. Excels when given the opportunity to oversee the development and execution of creative projects, such as advertising campaigns, brand identities, or website designs. Continually seeks to stay up-to-date on industry trends and best practices and using knowledge to inform creative strategy and execution. Seeking to leverage expertise within a new creative / lead role.

Photography

• Initially worked as an artworker in the in-house graphic design department of the leading English news and publication group in Hong Kong, is the foundation to my career • Worked for magazines, supplements and variety of promotional materials enhanced my knowledge in print production and design • Worked with guidance from an experienced art director after I promoted to designer was the starting point to realise how to be a good designer and how to do good design job

The Maitreya Project

Team Collaboration

Corporate Branding

PORTFOLIO

Biscuit V.S.O.P.

Proficient Native Proficient

PORTFOLIO Corporate Branding Kowloon-Canton Railway Corporation The Maitreya Project Cocaf lvoire Retail Branding Biscuit V.S.O.P. Bisquit X.O.

Bachelor’s Degree in Graphic Design University of Sunderland   |   UK Diploma in Design First Institute of Art & Design   |   Hong Kong

SENIOR DESIGNER   |   March 1994 - March 1996 Parklloyd Design   |   Hong Kong

Determined, systematic and pragmatic design specialist with decades of years’ experience within graphic design, expertiential design and project management and holds a Bachelor’s Degree in Graphic Design. Proven track record in developing and communicating the creative vision and strategy for the company. Possesses the ability to lead brainstorming and ideation sessions to generate new ideas for marketing campaigns or creative projects. Highly proficient in managing and directing a team of designers, provides feedback and guidance to ensure that work meets quality standards and aligns with the company’s vision. Demonstrable in collaborating with other departments, such as marketing, sales, or product development, to ensure that creative work aligns with overall business objectives. Excels when given the opportunity to oversee the development and execution of creative projects, such as advertising campaigns, brand identities, or website designs. Continually seeks to stay up-to-date on industry trends and best practices and using knowledge to inform creative strategy and execution. Seeking to leverage expertise within a new creative / lead role.

DESIGN MANAGER   |   March 2019 – October 2019 Pico IES Group   |   Hong Kong

• Worked in the design studio which mainly focus on annual reports • Valuable experience gained about designing with systematic sense and consistency by utilising page formatting theories and grid system, which is essential to design on books and annual reports

• Worked for a highly regarded company in the exhibition design and production sector • Hired, trained and managed a team of designers • Created and executed procedures and design processes • Reviewed and provided feedback on design work and ensures that it met quality standards • Cultivated and maintained connections with outside manufacturers or design partners • Managed budgets and timelines for design projects Accomplishments: • Successfully led, managed and guided 1 of the 5 design teams and provided creative direction to both graphic and exhibition designers • Improved the company's overall service quality and introduced effective design ideas and reimagined the Hong Kong International Fur & Fashion Fair • Created portal displayed the company's design portfolio which significantly improved the sales presentation

DESIGNER   |   July 1992 - February 1994 South China Morning Post   |   Hong Kong

SKILL

• Initially worked as an artworker in the in-house graphic design department of the leading English news and publication group in Hong Kong, is the foundation to my career • Worked for magazines, supplements and variety of promotional materials enhanced my knowledge in print production and design • Worked with guidance from an experienced art director after I promoted to designer was the starting point to realise how to be a good designer and how to do good design job

• Collaboration: Effectively works with team members in order to achieve a shared goal/outcome • Creativity: Expertly displays the ability to think about a task or a problem in a new or different way • Critical Thinking: Actively and skilfully analyses information collected from multiple disciplined processes • Determination: Perseveres towards a difficult goal in spite of obstacles in order to achieve high quality results • Planning/Organising: Methodically uses business tools to plan and execute agendas that require accurate estimated time and effort. Maintains adequate preparation time for scheduled meetings/deadlines • Results Driven: Motivated by success and passionate about working to achieving higher results • Problem Solving: Technically minded and draws upon collected knowledge to come to a resolution • Project Management: Values a methodical and precision focused output with an emphasis on quality

Photography HSBC PLC credit cards

PORTFOLIO Branding Campaign Business of Design Week (BODW) 2017 Branding Campaign HKTDC X HKDC Fashion Workshop Event / Experiential Design Business of Design Week (BODW) 2017 Branding and Email Marketing Official newsletter  “dmatter”  Corporate Literature Hong Kong Design Centre annual report 2016 – 2017

CREATIVE DIRECTOR / FOUNDER    |   July 2021 – Present Whetstone-VC   |   London

PORTFOLIO Experiential Design Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

PORTFOLIO Whetstone-VC official / Personal Portfolio website

Branding Campaign Guiness Philips Genie 828 Logo Art de Vivre Public Relation Hang Chang Department Store

DESIGN MANAGER   |   November 2016 – February 2019 Hong Kong Design Centre   |   Hong Kong

SENIOR DESIGNER   |   April 1996 - September 2003 Bates Graffix   |   Hong Kong